May 10, 2019

Why I Chose a Beloved Couture Bridal Dress

Hello Beloved,

11/01/2016…the day that would change our lives forever. I still remember waking up to that dreaded call in the middle of the night. EVERYTHING CHANGED. This was the day Daniel’s mother was diagnosed with stage IV terminal brain cancer. Glioblastoma to be precise, a rare form of brain cancer that affects less than 200,000 people a year. Our family experienced a storm of emotions and life as we knew it, had changed forever. Daniel was distraught. Ester was given less than a year to live, with no hope of survival. Shortly after emergency surgery, Daniel proposed in the midst of our circumstances. Although we had planned to get married the following year, we decided to get married immediately to ensure Ester would be able to experience our wedding to her fullest capacity. I had 3 months to plan our wedding. I needed to find a venue, decor, caterer, etc. and FAST. When I began my wedding dress search I came across a unique boutique in Redlands, CA. This place was not your average wedding dress shop. This was a wedding dress shop with a mission and one that hit home in our lives. Founders, Kerri, and Jennifer faced this disease when their mothers’ were diagnosed with cancer. states,

With a passion for Bridal and a compassion for others experiencing this terrible disease, Beloved Couture Bridal was started to provide funds for the Beloved Foundation which provides financial support for family members caring for their loved ones in their final days of life.

We got married 3 months later and the joy we all shared that day was inexplicable. Daniel was able to dance with his mother one last time and as his first Mother’s Day approaches, I know that’s a memory that he will hold on to dearly for the rest of his life. Almost a year later we found ourselves in hospice. Our entire family was able to love her and care for her the way she deserved. We sang hymns as my sister-in-law played the guitar. We laughed, we cried, but most of all, we were all together. We stayed alongside Ester until her very last breath.  Every family deserves to be able to care for their loved ones in this manner. We were so blessed to work for a corporation that allowed us to make those financial decisions and we will forever be grateful. Sadly, that’s not the case for everyone.  If you’d like the purchase of your dress to serve families caring for their loved ones, call and book your appointment with Beloved Couture Bridal Boutique today. The service and experience they delivered were outstanding and beyond any big-box wedding retailer I visited prior to. I found the wedding dress of my dreams and was able to be a part of something bigger than myself and that everyone, was priceless…






For I am convinced that neither death nor life, neither angels nor demons, neither the present nor the future, nor any powers, neither height nor depth, nor anything else in all creation, will be able to separate us from the love of God that is in Christ Jesus our Lord.

Romans 8:38-39


  1. Angie Bazan says:

    What a beautiful journey you are embarking on that will touch and change the lives of many. I’m so proud of you for living out your hearts desire. May God’s hand be forever with you guiding your every step.

    • Genesis Cruz says:

      Thank you Angie, you are such a sweetheart and so blessed to have met you and your amazing family, love you and stay blessed!

Leave a Reply

Your email address will not be published. Required fields are marked *

Best enjoyed with sweet tea while overlooking the San Jacinto Mountains. Enter your email address below to join our list and receive weekly wedding tips, wedding inspiration and more!